Naivas Supermarket today launched its annual Seasonal Campaign dubbed “Naivas Kikapu Kibonge” at its Ciata Mall branch located along Kiambu Road.
The Campaign promises to be authentically Kenyan while delivering memorable experiences through thematic campaigns while exceeding customer expectations.
Speaking during the launch, Naivas Chief Commercial Officer Willy Kimani said that they understand that the baskets are shrinking every single day, but that will not be the case for Naivas supermarket customers, for the Campaign with the tagline “kiextra offers, kibiggie discounts, and kibunda choices is meant to lessen their burden.
“It is moments like this that define our character, and with the odds stuck against the Kenyan people, as a homegrown retailer and supermarket of choice for the Kenyan people, we have had to step up and truly live up to our promise, ‘saves you money,” he noted
Mr. Kimani stated that as a brand that understands customer needs, the Campaign is a small biding in making the long holiday a little bit more bearable, affordable, and memorable.
According to him, the Campaign promises nine weeks of the very best everyday price and exceptional sales promotions covering Ramadhan, Easter, Eid ul Fitr, Labour Day, Back to School, and Mother’s Day.
“What we are saying is this holiday period does not have to be grim; we have got you covered, and there is, therefore, no need to downsize or downtrade your shopping because at Naivas Kikapu ni Kibonge,” Kimani said
This inaugural Campaign comes barely a week after Kenyans took to the streets to protest over the high cost of living. Kenyans already feel the heat, and inflation keeps worsening due to high import costs and supply chain disruptions.
As Kimani noted, the Campaign has been made possible through support from partners, who have seen to it that customers enjoy great value across all categories ranging from fresh produce, daily groceries, and household.
