The place of customers and clients in a brand cannot be overemphasized. That is why it is important to build a great customer base as you develop your brand. It can be said that Customer Retention is the strength of your brand.
How many customers do you have? How many have you retained and how many are committed to your services and products?
Regardless of the level of your brand or the kind of brand it is, you need customers that are committed to you, to upscale your ROI. This is why it is important to have a strategy for customer retention. This way, you will be able to meet your customers’ needs and retain them as your brands’ customers.
Still thinking about the kind of strategy to implement? In this article, we will be sharing five tips on how to make your customers returning customers, making them loyal to your Brand.
Making a Customer return is no easy feat, but it is very possible. With the right strategy in place, you can be sure of attaining that.
Here are some strategies for building a lasting relationship with your customers that will make them come back to you.
1. Communication
Communication is key in every relationship. The relationship between a brand and a customer is no exception.
How well you communicate with your customers, determines their level of trust in you and your services and this will affect your sales too. Every customer wants a place where they can be understood.
As a brand, communication with your customers starts with you showing them your values. Also, showing your customers that you value their opinion and that you listen to them will make them come back.
Communicate with your customers in a language they understand. Put detailed instructions in your products and ensure they understand you.
2. Great Customer Service and Experience
Everyone loves to feel valued, important and recognized and that is how good customer service should make customers feel.
An exceptional customer service is a good print to leave with customers to bring them back to you. Customer service is simply the way you relate and interact with customers. It is all about making sure they have a good and memorable experience with you and your services or product.
A customer experience starts from the moment customers visit your brand page, to talking to your customer service personnel and eventually getting your service or product. All this is important in creating an experience with your brand.
How easy it was for a customer to order your services and how fast was the delivery of service to them?
An average customer wants a smooth ride to getting the product or services they want. An average customer also wants to be treated as royalty while at it. With the right experience and customer service, your clients are most likely to come back when they need your service. They would even refer your business.
3. Giving Rewards and Discounts (Promo sales and giveaway)
Everyone loves and appreciates promo sales and freebies. Giving your customers rewards and discounts will make them feel appreciated and this will make them stick around and come back to you. Also, while giving discounts and rewards ensure the values and the quality of your service or product is maintained. Do not deliver substandard services because there is a discount or promo sale going on.
You can have a brand giveaway contest or giving souvenir to customers.
4. Connect With Your Customers.
Building a connection with your customer emotionally is another way of making them choose you over and over again. I once heard someone talk about how the hotel she had her honeymoon kept calling her to wish her a happy anniversary whenever her wedding anniversary came around. This gesture made her refer a lot of her friends to the hotel. And she also lodges in the hotel anytime she is in that city.
As an entrepreneur, you have to show your customers that you care about them. It makes your customer trust your brand the more.
Send them a mail on their birthdays, greet them and celebrate special occasions with them. These are some ways to win the hearts of your customers. These are simple things that would make them come back to your brand and refer more people.
5. Ensure Your Service Remains Relevant To Them.
Your customer returning or not depends on the relevance of your products or services. As you well know that customers drive any business, this is more reason why it’s so important to note how they interact with your brand. Don’t just reach out to them when you want their business. Rather, find innumerable ways to continuously show them you care.
This can be done by improving on your services or products offered. You can make your customers feel relevant by approaching each one as an individual rather than just another customer. Also, ensure you’re not only available when your business is doing well and your customers are satisfied, rather stay more dedicated in and out of season to earn their trust and respect and likewise give them a happy feel of you .
