Building a brand is not easy considering there are a whole lot of brands out there offering the same services as you. This is why it is important to pay attention to certain details that will make your brand stand out.
The first step to building your brand is choosing a brand name, your focus audience and brand positioning. Also, think of what words you want your brand to be associated with.
Here are a few practical examples.
When a mention of coca cola is made, you think about fun and loved ones. When it’s iPhone, you think about iOS and the fact that it’s expensive. This shows that every brand is connected to a particular feeling or emotion.
After these basic steps are done, then you can start building your brand.
Here is how to build a successful brand.
1. Choosing the brand name
Choosing the right brand name is really important. In choosing a name, here are some things to consider
• What forms the name? Is it a combination of your services or just a concept you relate with? Whatever it is, make sure you are choosing a distinctive name.
• What does the brand entail? One of the mistake young entrepreneurs and small business owners make is choosing a name that limits their brand. While naming your brand, choose a name that makes room for expansion.
2. Choose the right brand color
Choosing the brand color is one of the most important things in branding because the color of the brand represents the product or service being rendered. It also conveys the kind of emotions or feelings you want to communicate. It is also important because you might want to choose a distinctive color. Not one that will blend with that of your competition. You might have noticed the Success Afrika color is constant; Orange and Green
3. Determining your logo type:
When talking about branding, a brand logo is always one of the first things that come to mind, because a brand is widely recognized by its logo. The logo is like the official face and identity of the company. You must invest in a good logo. Your logo must be unique, distinct and easy to identify. It must also be scalable, so that it can be resized to work at any font size. There are different types of logos. So be sure you are choosing the right type for your business.
4. Uniformity in social media platforms
One thing you will notice about Success Afrika is the uniformity across all platforms. When building your brand, make sure you apply your branding strategically across all platforms.
5. Choose a Slogan
The catch phrase for MTN is ‘everywhere you go.’ This tells you that every brand has a slogan otherwise known as a tagline. Success Afrika’s tagline is ‘Afrika’s Positive Stories’. This slogan has a way of sharing your story and telling people what your core values is. Ensure you choose a firm slogan for your brand.
I believe now you know the right steps to take to build your brand. Branding does not end here. There are many other steps and strategies that need to be made for one to achieve a successful brand. Look out for my next article on brand marketing strategies that are required to build a successful brand.
