Golden Africa Kenya Ltd’s Chairman Mr. Fathi Saeed presents the Super Saba+ multipurpose bar soap to the Industry Principal Secretary Amb. Kirimi P. Kaberia during a tour of the company’s Lukenya factory.
- Golden Africa Kenya Limited, Kenya’s leading manufacturer of fast-moving consumer goods has launched East Africa’s first antibacterial multi-purpose washing bar – Super Saba+ – which offers 99.9% protection against germs meeting a consumer need and desire.
- In Kenya, 98% of household – over 40 million Kenyans – use washing bar for laundry and by extension toiletry. It is for this same reason that we are introducing a multipurpose antibacterial washing bar which households can now use for a larger array of tasks: bathing, dishes, cleaning, personal hygiene
Amb. Kirimi P. Kaberia at the launch event.
Golden Africa Kenya Limited Chairman Mr. Fathi Saeed said that SuperSaba+ launch is part of the company’s continued commitment to consumer-relevant innovation and quality, as it seeks to maintain the trust it has built over years.
“SuperSaba+ is coming to fill a market need of Kenyans who are seeking a unique washing bar that can keep them protected against germs and meet different types of cleaning needs. With the COVID-19 outbreak, families have to make purchase decisions on hygiene, personal and homecare care products and that is why we have introduced SuperSaba+ which can be used for bathing, laundry, dishwashing among other usage making the routine simpler” said Mr. Saeed.
Working together with leading research and development experts from Europe, Golden Africa Kenya Limited has formulated SuperSaba+ to offer 99.9% germ protection in a washing bar which makes it Kenya’s First Antibacterial Washing Bar.
“The COVID-19 pandemic has brought many challenges including the need to meet the huge and much-needed demand for hygiene products. We are proud to be part of the efforts of increasing awareness on hygiene and cleanliness through our products,” said Mr. Saeed.
The Golden Africa Ltd Chair added that the company has invested significantly in product development and manufacturing to produce and distribute Super Saba+ as it plays its role to support the fight against COVID-19.
“As a government, we have set up numerous development projects in the manufacturing sector that seeks to raise the share of manufacturing in the gross domestic product (GDP) from the current 10% to 15% by 2022. It is for this reason that as a government we are encouraged by companies such as Golden Africa Kenya Limited who continue to invest in our manufacturing industry”, said Amb. Kirimi Kaberia, CBS, Principal Secretary – State Department for Industrialization, Ministry of Industrialization, Trade and Enterprise Development.
“In Kenya, 98% of household – over 40 million Kenyans – use washing bar for laundry and by extension toiletry. It is for this same reason that we are introducing a multipurpose antibacterial washing bar which households can now use for a larger array of tasks: bathing, dishes, cleaning, personal hygiene,” added Mr. Saeed.
SuperSaba+ is being launched in 1kg and 250g Stock Keeping Units. Its currently available in 3 variants – Original Cream, Herbal and All-Round Protection, according to Golden Africa.
Golden Africa Kenya Limited is Kenya’s leading manufacturer of cooking oil and fats (Avena and Pika) and washing bar (Super Saba+ and Zenta) in Sub-Saharan Africa. Golden Africa Kenya Limited was started in 2015 and is part of the multinational conglomerate of Hayel Saeed Anam Group based in Dubai. The HSA Group, which operates in various business sectors across manufacturing, trading and services, was founded in 1938 and employs 35,000 people globally.
